HUMOROUS ILLUSTRATION
& CHARACTER DESIGN
FedEx Logistics: Character Concepts
COMIC STRIPS
GRAPHIC DESIGN
OTHER STUFF
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Schwab Retirement
Universal Orlando
Art Director: Matt Code
A character was developed to promote 401(k) Retirement program for the employees at Universal Orlando.
Initial concepts began as a simple graphic adventurer character that was known as Gwibber (Guy with a Big Round Head). He evolved into a friendlier, energetic character that was named the 401(k) Kid by the folks at Universal Orlando.
Posters and banners are themed and are displayed in what is known as "The Green Room" at Universal Orlando. The project is an ongoing success in bringing awareness of, and enrollments into Universal's 401(k) Retirement Program.
